1. My tv was on tonight for background noise and a commercial caught my attention. It focused on the time it takes to pause but didn’t make it clear what topic it was in reference to. All it did was list a website to check out called fox.com/pause. I clicked on it and am interested in this new approach to a common but important topic. Have a look and see what you think about Pause?

http://fox.com/pause

Recall, with some of the advertisements we’ve looked at, it seems odd that it doesn’t make the item being advertised very clear? This is another example of this. What is the benefit of leaving the concept or direction slightly unclear?